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Gold jewellary

Historically Indians have always treasured gold and its traditional and cultural roots run deep. The Indian woman has always been passionate about gold, and recently there has been a revival of yellow gold in fashion. Gold has become sleek and bold, making a strong fashion statement, and is the perfect accessory for the modern, dynamic woman.
Jewellery is now all about rhythm and fluidity, capturing the essence and sensuality of the woman. Rigidity is out and a sense movement and flow in design and craftsmanship is in.
Body jewellery has now reached new heights in fashion and has emerged as the dominant trend for the upcoming fashion season. Women are wearing gold waist chains, armbands and hairpieces, and even jewellery draped around the arm and torso.
Woven gold: gold is now being woven like a fabric and given a fluidity and movement that has not often been see before. Women are now wearing gold scarves, head ornaments, belts and even funky tops all made of a woven gold that looks like fabric!
Punk rock and kitsch are in – Gold is seen as the perfect accessory for the bold, bright colours that are in vogue.
Traditional designs are have made a huge comeback. The antique ‘Temple’ jewellery look of the Dancer or Courtesan resplendent with gold embellishments inspired by Bollywood’s latest blockbuster, the luxurious period saga ‘Devdas’, is one the hot new trends in gold jewellery.
Traditional jewellery has been given a new edge on the catwalks of haute couture where traditional designs are being teamed with ultra-modern clothes, creating a look, which is altogether bold and stylish.
This season takes an alternative look at Indian – styled gold chains, they are hung loose around the neck and waist, and we embellished with plenty of charms, coins and funky pendants. Designers from Christian Dior, to Chanel and chloc, are all paying tribute to the gypsy-chic look of gold coins. Gold coins have always been used in used Indian jewellery like the South Indian ‘Kaashimalay’, and it is now making a dramatic comeback.
Primitive, primal forms and earthy textures: Gold is going experimental – using innovative textures and forms. There is a strong revival of beaten or matte gold, warrior – like jewellery and also the finishes and designs reminiscent of the Aztec or ancient Indian civilization. Gold necklaces and wristbands are warrior – like and look sensational against dark, tanned skin.
 
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