A celebration of denim, a fabric that has made its mark in more ways than one.

Frayed, dyed, embellished, and worked upon in every conceivable way, the ensembles came alive in colours such as blues, slate, and clay.

The stunning collection made of etching motifs using laser beams on denim. The motifs are currently classified as Ceal, Muff, Edge, Blaze, Shrub and Blossom and show up in the blueness of the jeans in the most spectacular ways, adding to the visual appeal.

The latest collection is a combination from the past and present, almost like a retro trend with boot cuts, sandblasted jeans, low-waisted jeans created in the latest fabrics of light weight, stretch and laser treated denim.

'Count' is the thickness of the yarn used in fabric. Multicount fabric is built from yarns of varying thickness, giving the jeans a unique luxurious look with deep rich texture. The effect of washing on multicount denim is superior than on single count (normal denim) creating a construction that actually feels extremely comfortable the more you wear it.

Multicount is the hottest range in the denim world in US, Europe and India.The collection is in dark stone, mid stone and khaki tints.